That's South Korea, Dennis Rodman. "Gangnam Style" rapper PSY has released his new song "Gentleman," and while its fast and familiar beat isn't quite as catchy as his mega-hit, be forewarned: He's unveiling the song and a dance affiliated with it live on YouTube Saturday at Seoul World Cup Stadium. So we ain't seen nothin' yet. But here's the song:
The odds are stacked against an artist hoping to achieve success in pop, but if success does come, then building it into a lengthy career rests on recreating the series of happy accidents, coincidences and right-tune-right-time-right factors that secured the initial burst of interest. That is why pop history is strewn with decent but disastrous second albums. But for novelty hits, and internet memes, and collisions of the two like Gangnam Style, the theory is condensed and accelerated. Psy does have a secret weapon, of course. Amazing as it may seem Gangnam Style did not succeed on musical merit alone and was as much a meme as it was a pop hit, helped by a video that was so strong that it even worked without any music.
I could see this song being picked up around the world just because PSY is the cool thing he has become. DJs and clubs around the world will cheer this hit-maker and wish he would never go away. But the question is will those short-attention span generation stick with PSY. "I can't tell you about the dance but all Koreans will know this dance," the rapper told a local TV station. "But [those in] other countries haven't seen it." The release of a creative and appealing music video by PSY might prompt the fans to fall in line.
PSY - Gentleman [OFFICIAL] + LYRICS!!
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